ActiveCampaign for Marketing

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ActiveCampaign is a SaaS marketing tool that helps businesses engage with customers at every stage of the customer lifecycle by connecting all tools and channels used in the business. It harnesses data from various sources to create personalized touchpoints with customers, automates personalized experiences, tracks buyer preferences and behavior, customizes sends, and creates entirely customized campaigns with minimal effort. It also helps businesses replicate the 1-1 personal experience for every customer.
HQ Location
Chicago, IL
Year Founded
Number of Employees
  • Automation

    Automated marketing campaigns

  • Integrations

    Integrates with various third-party apps

  • Segmentation

    Advanced segmentation options

  • Pricing

    Pricing can be expensive for small businesses

  • Learning Curve

    Steep learning curve for beginners

  • Limited Templates

    Limited number of email templates

  • Opportunity to expand into new markets
  • Opportunity to add new features
  • Opportunity to form partnerships with other companies
  • Competition from other marketing automation software
  • Potential impact of economic downturn on customer spending
  • Increased scrutiny on data privacy and security

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ActiveCampaign for Marketing Plan

ActiveCampaign offers four pricing plans starting at $9/month, with increasing features such as automation, CRM, and integrations.
Lite $ 9 Per Month
For solopreneurs who need their marketing to run effortlessly while they run their business Drag and Drop Email Designer Marketing Automation 24/7 Chat & Email Support 1 User
Plus $ 49 Per Month
For small teams focused on crafting excellent experiences across the customer lifecycle Everything from Lite + Landing Pages Facebook Custom Audiences & Lead Ads Lead Scoring 3 Users
Professional $ 149 Per Month
For teams that want to experiment and optimize their marketing efforts Everything from Plus + Predictive Sending Split Automations & Automations Map Salesforce & Microsoft Dynamics 365 Integrations 5 Users
Marketing Automation + Sales CRM Bundle (Plus) $ 93 5 User Seats Per Month
For growing teams looking to bring marketing and sales automation together Marketing + Sales Automation Forms & Landing Pages Facebook Custom Audiences & Lead Ads Site & Event Tracking Automation & Campaign Reports API & Webhooks
Marketing Automation + Sales CRM Bundle (Professional) $ 386 10 User Seats Per Month
For growing businesses needing to drive sales efficiency and marketing effectiveness Everything in Plus + Sales Engagement Automation & One-to-one Email Split Automations Salesforce Integration Microsoft Dynamics 365 Integration Sentiment Analysis Win Probability Attribution Reporting Conversions Goals
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