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Hootsuite is a social media management platform that allows brands to schedule posts, manage organic and paid social content, track customer conversations, and gain insights from social media. It supports multiple social networks and offers expert certifications, training, and coaching in social marketing, listening, customer care, and commerce.
HQ Location
Vancouver, BC
Year Founded
Number of Employees
  • Social media management

    Allows for easy management of multiple social media accounts

  • Analytics

    Provides detailed analytics and reporting on social media performance

  • Team collaboration

    Enables team collaboration and delegation of social media tasks

  • Pricing

    Pricing can be expensive for small businesses or individuals

  • Learning curve

    May take time to learn and fully utilize all features

  • Limited integrations

    Integrations with other tools may be limited

  • Potential to expand features and integrations to meet evolving social media needs
  • Opportunity to target small businesses with more affordable pricing plans
  • Potential to expand into new international markets
  • Competition from other social media management tools
  • Changes to social media platforms may impact Hootsuite's functionality
  • Increased focus on data privacy may impact Hootsuite's ability to collect and analyze social media data

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Review Distribution

  • 👍
    High - rated users

    No high-rated segment provided.

  • 🤔
    Average - rated users

    Hootsuite offers great capability for a reasonable price and is easy to schedule with.Editing scheduled posts is time-consuming, free plan limits have been reduced, paid plans are expensive compared to other platforms, analytics are not helpful, and there have been technical problems.


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Hootsuite Plan

Hootsuite offers four pricing plans ranging from $19 to $599 per month, with varying features and capabilities.
Professional $ 99 Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social Up to 10 social profiles included 1 user included Unlimited Message Scheduling Real-time analytics Monitor incoming messages Schedule posts in advance with "best time to post" recommendations Schedule multiple posts at a time with per network editing
Team $ 249 Per Month
For small marketing teams looking to collaborate more effectively on social media. Up to 20 social profiles included Up to 3 users included Customizable analytics reports Team assignments Role access & permissions Schedule posts in advance with “best time to post” recommendations Schedule multiple posts at a time with per network editing
Business $ 739 Per Month
Our Business plan has the features businesses and agencies need to build their brand, grow followers, and manage social media more efficiently as a team. 35 social profiles included 5 users, unlimited add-ons Message approvals Campaign planning, tagging, and reporting Premium App Integrations 4 social media certifications 24/7 priority support Schedule posts in advance with “best time to post” recommendations Schedule multiple posts at a time with per network editing
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