Hootsuite
4.1
7,302
Hootsuite is a social media management platform that allows brands to schedule posts, manage organic and paid social content, track customer conversations, and gain insights from social media. It supports multiple social networks and offers expert certifications, training, and coaching in social marketing, listening, customer care, and commerce.
Strengths
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Social media management
Allows for easy management of multiple social media accounts
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Analytics
Provides detailed analytics and reporting on social media performance
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Team collaboration
Enables team collaboration and delegation of social media tasks
Weaknesses
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Pricing
Pricing can be expensive for small businesses or individuals
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Learning curve
May take time to learn and fully utilize all features
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Limited integrations
Integrations with other tools may be limited
Opportunities
- Potential to expand features and integrations to meet evolving social media needs
- Opportunity to target small businesses with more affordable pricing plans
- Potential to expand into new international markets
Threats
- Competition from other social media management tools
- Changes to social media platforms may impact Hootsuite's functionality
- Increased focus on data privacy may impact Hootsuite's ability to collect and analyze social media data
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Review Distribution
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High - rated users
No high-rated segment provided.
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🤔
Average - rated users
Hootsuite offers great capability for a reasonable price and is easy to schedule with.Editing scheduled posts is time-consuming, free plan limits have been reduced, paid plans are expensive compared to other platforms, analytics are not helpful, and there have been technical problems.
Media
Hootsuite Plan
Hootsuite offers four pricing plans ranging from $19 to $599 per month, with varying features and capabilities.
Professional
99
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
Up to 10 social profiles included
1 user included
Unlimited Message Scheduling
Real-time analytics
Monitor incoming messages
Schedule posts in advance with "best time to post" recommendations
Schedule multiple posts at a time with per network editing
Team
249
Per Month
For small marketing teams looking to collaborate more effectively on social media.
Up to 20 social profiles included
Up to 3 users included
Customizable analytics reports
Team assignments
Role access & permissions
Schedule posts in advance with “best time to post” recommendations
Schedule multiple posts at a time with per network editing
Business
739
Per Month
Our Business plan has the features businesses and agencies need to build their brand, grow followers, and manage social media more efficiently as a team.
35 social profiles included
5 users, unlimited add-ons
Message approvals
Campaign planning, tagging, and reporting
Premium App Integrations
4 social media certifications
24/7 priority support
Schedule posts in advance with “best time to post” recommendations
Schedule multiple posts at a time with per network editing
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent, G2.com with SSO
