Data governance platform for automotive manufacture - now opening up to new industries. A2MAC1 has been established 25 years ago and serves the biggest OEM's (car manufacturers) and OES's (car part manufacturers) of this world. The company started from tearing down and benchmarking cars. It would then aggregate and consolidate the data/results and put everything online of a SaaS platform. That way, Other OEM's and OES's could access to this data (in this case, competitive intelligence) and use it then to build better cars/car parts. The platform is also used by a wide array of raw material providers who can see everything about the way cars are build and prospect OEM and OES. The product is complex, so is the target audience. After 25 years of refinements and improvements, the company is now 600 employees strong and is diversifying its portfolio months after months. As of 2022, beyond data and teardowns, we have now a very strong consulting segment. We now have an online platform and a hierarchy of information that is so advanced that very famous car manufacturers use our data governance system to not only analyze the competition, but also to upload their own manufacturing data in order to gain visibility and insights on their manufacturing processes. We are leader in our category, and as we're opening up to new industries, we believe that we need to come up with the matching terminology regarding our software, which we are still exploring.