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Mixpanel is a self-serve product analytics solution that helps companies measure and analyze user engagement, conversion, and retention in real-time across devices. It serves over 7,000 paying companies from different industries around the world and has offices in various locations.
HQ Location
San Francisco, CA
Year Founded
Number of Employees
  • Data visualization

    Provides clear and concise data visualization for easy analysis

  • Real-time tracking

    Tracks user behavior in real-time for up-to-date insights

  • Customizable dashboards

    Allows for customizable dashboards to fit specific business needs

  • Pricing

    Pricing can be expensive for small businesses or startups

  • Complexity

    Can be complex to set up and use for non-technical users

  • Limited integrations

    Limited integrations with other software and tools

  • Opportunity to expand into new markets and industries
  • Opportunity to form partnerships with other software and tools
  • Opportunity to add new features and functionality to stay competitive
  • Competition from other data analytics and visualization tools
  • Increased concern over data privacy and security may impact usage
  • Economic downturn may impact demand for data analytics tools

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Review Distribution

  • 👍
    High - rated users

    The new UI is really nice (visually), I love how graphs look like Mobile app is super snappy Integration is easy Automatic insights are actually useful.Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category. Also, I somehow can not pin a flow-diagram to the dashboard or even save it.

  • 🤔
    Average - rated users

    It's a place where we can store and view important data points.It's not easy to see what you need to from the data. Lacks a lot of features and functions.

  • 👎
    Low - rated users

    I really love the user interface of the software. It is very easy to use and one can easily extract insights to get to know about the overall activities which are happening on the app and use this to grow the app.Not really anything specific. But, it sometimes delays showing the data which hampered the real-time data analysis. It would be an issue for those who would like to know the app's performance on a real-time basis.


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Mixpanel Plan

Mixpanel offers a free plan with limited features and paid plans starting at $999/year with advanced analytics and customization options.
Free $ Free 100,000 Monthly Tracked Users
Essentials to find product-market fit. Unlimited data history & seats Core reports (including Flows) Data dictionary US or EU data residency Monitoring & alerts
Growth $ 25 Per Month
More answers for more people. Unlimited saved reports & cohorts Impact report with causal inference Data modeling Group Analytics & Data Pipelines add-ons Legendary email support
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