AccountInsight started life as a B2B solution inside GroupM (WPP) – the world’s largest media-buying and technology group. We broke out on our own to focus on B2B and our innovative IP targeting technology has helped deliver targeted, tailored B2B campaigns for clients like Lenovo, Siemens, and Abbott Laboratories. We’ve subsequently evolved and enhanced our technology to become the leading account-based advertising and intent data platform. After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we took the next step in our evolution and integrated with Expandi Group’s data-focused sister company, Expandi Match. This has allowed to continue pushing the envelope in how B2B companies can use account-based advertising, which we intend to do for many years to come.