Adobe Analytics
4.1
1,109

Not Claimed

Adobe Analytics Cloud is a system that integrates audience data across all Adobe clouds to capture and understand vast amounts of data and translate it into customer profiles.
Developer
Adobe
Category
Marketing
HQ Location
San Jose, CA
Year Founded
1982
Number of Employees
35,100
Twitter
Strengths
  • Data Visualization

    Ability to create visually appealing and informative reports

  • Integration

    Seamless integration with other Adobe products

  • Customization

    Highly customizable to fit specific business needs

Weaknesses
  • Pricing

    Expensive compared to other analytics tools

  • Learning Curve

    Steep learning curve for new users

  • Data Limitations

    Limited ability to handle large amounts of data

Opportunities
  • Potential for integration with AI technology for more advanced insights
  • Opportunity to improve mobile analytics capabilities
  • Opportunity to expand into new international markets
Threats
  • Increasing competition from other analytics tools
  • Potential impact of new data privacy regulations on data collection and analysis
  • Potential impact of economic downturn on customer spending and demand for analytics tools

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What are the pros and cons of the current application?
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Review Distribution

  • 👍
    High - rated users

    The drag and drop feature of the tool makes it easy to create dashboards for quick reporting.

  • 🤔
    Average - rated users

    null.For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.

  • 👎
    Low - rated users

    One of the tools that offers an in-depth analysis of user interacting with the App/Web. Pretty vast offering from a tabular view to charts,funnels, scorecard & much more. Major highlights From Entry level to Exit - Complete data mapping Scheduling Reports with ease Customizing reports with graphs & other mode of presentation. Customized dashboards Segment Comparison & many more and the list goes on & on. Definitely an upper hand if compared to Google Analytics.With the current scheme of things there are hardly any downside with the current solution that Adobe has to offer. Apart from the price point & the overall financials I don't see any downside.

Media

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Adobe Analytics Plan

Adobe Analytics offers a flexible pricing model based on the number of features and data volume, starting at $30,000 per year.
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