AffectLab is a SaaS based Emotion Insights Platform allowing brands, agencies, advertisers and other companies to measure and understand human emotions at scale to optimize consumer touch points across the entire consumer life cycle. Affect Lab platform provides a complete suite of solutions to increase your marketing ROI. AffectLab uses Neuro Research techniques to measure human emotions at scale. AffectLab has developed and implemented the following proprietary technologies from ground up. 1. Brainwave Mapping - AffectLab uses a completely non-intrusive and portable EEG device to measure human emotions, attention, engagement and enjoyment of a user 2. Facial Coding - AffectLab measures a user's facial expressions using a standard camera in your laptop or on your mobile phone and categorize them into macro and micro emotions 3. Eye Tracking - AffectLab uses a standard camera in your laptop or on the mobile phone to measure, analyze and visualize human gaze pattern and generate heat maps, gaze plots, transparent maps etc. 1. Media Insights - Measure the efficacy of the media to capture attention or identify whether your creatives stimulate the right emotions to drive purchase etc. Affect Lab Media Insights solution covers the following types of advertising: a. Print Ads b. Online (video) ads c. OOH (Outdoor) ads d. Email Marketing e. TV Commercial f. Display Ads g. Native Brand Integration 2. UX Insights - Identify and optimize the digital consumer journey touch points to enable companies to drive higher conversions, increased engagement and reduce drop offs. Affect Lab UX Insights solution cover the following UX aspects: a. Social Media b. E-Commerce c. Webpages/Websites d. Website Banners e. Newsletters f. Mobile Games g. Mobile Apps 3. Shopper Insights - Measure the efficacy of packages/shelf placements and their associated purchase intent to increase shelf to cart conversions that drives higher visibility, increased attention, positive activation, and higher persuasion. Affect Lab platform provides a complete automated shopper insights solution that covers the following aspects: a. Shelf Studies b. Planogram c. Packaging Studies d. Logo Studies e. Virtual Reality f. POS Material g. Food Studies h. Product Studies