Ahrefs
4.5
1,354

Not Claimed

Ahrefs is a software company that offers online SEO tools and educational materials for marketing professionals. Their all-in-one SEO toolset includes competitor research, link building, keyword research, website audit, content research, rank tracking, and mentions monitoring. Their database has over 11 billion keywords and 400 billion indexed pages for maximum data accuracy.
Developer
Ahrefs
Category
Marketing
Suitable for enterprise
Personal、Freelance、Startups、SMEs、Agencies、Enterprises
HQ Location
Singapore
Year Founded
2010
Number of Employees
133
Twitter
Strengths
  • Comprehensive backlink analysis

    Provides detailed information on backlinks, including referring domains, anchor text, and more.

  • Keyword research tools

    Offers a variety of keyword research tools, including keyword difficulty score and related keyword suggestions.

  • Competitor analysis

    Allows users to analyze their competitors' backlinks, top pages, and more.

Weaknesses
  • Expensive pricing

    Ahrefs is one of the more expensive SEO tools on the market.

  • Limited keyword tracking

    Users are limited in the number of keywords they can track at once.

  • No social media analytics

    Ahrefs does not offer any social media analytics tools.

Opportunities
  • Ahrefs could expand into new markets, such as social media analytics or PPC advertising.
  • Ahrefs could partner with other SaaS companies to offer a more comprehensive suite of SEO tools.
  • Ahrefs could offer more integrations with other marketing tools, such as email marketing platforms or CRM software.
Threats
  • Ahrefs faces competition from other SEO tools, such as SEMrush and Moz.
  • Changes in search engine algorithms could impact the effectiveness of Ahrefs' tools.
  • Economic downturns could lead to decreased demand for SEO tools like Ahrefs.

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Review Distribution

  • 👍
    High - rated users

    No reviews provided for high-rated segment.

  • 🤔
    Average - rated users

    Users feel that Ahrefs is an outdated tool and there are better options available in the market for SEO, SEM, and SMM.

  • 👎
    Low - rated users

    Ahrefs is an essential tool for optimizing search engine presence, providing detailed insights into search volume, SEO rankings, backlinks, and social shares. The Site Audit and Keyword Explorer tools are particularly effective. Users would appreciate being able to view keyword intent in the same manner as Semrush. Ahrefs helps in examining rivals' linking strategies, enabling users to replicate their techniques and achieve favorable outcomes.

Media

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Ahrefs Plan

Ahrefs offers four pricing plans ranging from $99 to $999 per month, each with varying features and limits.
Ahrefs Webmaster Tools $ Free
Free lifetime plan for any website owner to monitor their website health, keywords and backlinks. Site Explorer Site Audit
Lite $ 99 Per Month
Essential data for small businesses and hobby projects. SEO Dashboard Site Explorer Keywords Explorer Site Audit Rank Tracker Alerts
Standard $ 199 Per Month
Perfect for SEO professionals and in-house marketers. All in Lite 6 months of history Position history chart SERP updates Many more Site Explorer reports Content Explorer Domain Comparison Batch Analysis Content Master (soon)
Advanced $ 399 Per Month
Indispensable tools and more data allowance as your business scales. All in Standard 2 years of history Site Structure report in Site Explorer Google Data Studio Dashboard folders
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