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Alexa Marketing Stack
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The Alexa Marketing Stack is a SaaS solution that provides tools for improving SEO and PPC strategies, proving success, and discovering new ideas for growing traffic. It includes keyword research, site and content audits, and competitive analysis.
Website
https://aws.amazon.com/?nc2=h_lg
Developer
Amazon Web Services (AWS)
Category
Marketing
HQ Location
Seattle, WA
Year Founded
2006
Number of Employees
127,329
Twitter
@awscloud
Strengths
  • Data-driven insights

    Provides valuable insights into website traffic and audience demographics

  • Integration with Amazon ecosystem

    Seamlessly integrates with other Amazon tools such as Amazon Advertising and Amazon Seller Central

  • Competitive analysis

    Allows users to track competitors' website traffic and keyword rankings

Weaknesses
  • Limited data sources

    Relies heavily on Amazon-owned data sources, limiting the scope of insights

  • Expensive pricing

    Pricing may be prohibitive for small businesses or individual users

  • Limited customization

    May not offer enough customization options for advanced users

Opportunities
  • Could expand data sources beyond Amazon-owned properties to provide more comprehensive insights
  • Could integrate with other third-party tools to provide a more holistic view of marketing performance
  • Could expand into new markets beyond Amazon sellers to reach a wider audience
Threats
  • May face competition from established analytics tools such as Google Analytics
  • Changes to Amazon's ecosystem could impact the functionality and usefulness of the tool
  • Increased scrutiny on data privacy could impact the tool's ability to collect and use data

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Alexa Marketing Stack Plan

Alexa Marketing Stack offers three pricing tiers starting at $3,000/month, with additional features and support at higher tiers.
ADVANCED $ 149 per month
An advanced tool for marketers who want a playbook of opportunities to grow their business SEO Audit (2 per month) Organic Keyword Research Tools Paid Keyword Research Tools Competitor Keyword Matrix Keyword Difficulty Tool Keyword Share of Voice Competitor Backlink Checker On-Page SEO Checker Audience Overlap Tool Website Statistics Monthly Unique Visitors Site Keywords Sites Linking In Site Screener Site Comparisons Top Sites
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