Annum integrates all marketing initiatives, channels, and tactics into one holistic calendar view so you can see everything that's in market, identify opportunities and gaps, and create stronger integrated plans. Annum serves as a single source of truth and marketing plan of record. Annum’s patent pending data model is organized by strategy, channel, and tactic and shifts to give you the visibility and insights you need to make informed decisions both at a high level and when you are in deep in the details. See your marketing plans by time of day, within context of a full month, or running across a multi-month timeline. Click into each tactic to see its supporting data or view a list of tactics by type as a table. Annum was designed to keep strategy front and center while guiding the planning process. Start by entering your marketing objectives, target audience segments, and customer journey phases. Next establish your overarching campaigns and promotions. As you enter tactics, tag them by strategic priority and initiative. Use filters to create strategic views that isolate tactics by campaign, target segment, and more to optimize cross channel coverage and timing. Turn on calendars of interest to see holidays, observances, and seasonal customer insights in context. Easily add in any shared public calendar. Get everyone on the same page, all internal team members and agency partners, and assign edit rights by channel to keep everyone in their swim lane. Provide view only access to senior leadership to keep them in the know. For Enterprise, Annum offers a parent-child connected calendar system that provides full visibility across the entire organization. It is unrivaled in the industry. No formatting. No template sourcing. No spreadsheet magician required. Annum was designed by a marketer for the specific purpose of building out integrated marketing plans. If you are looking for a single source of truth, a marketing plan of record, a system that guides the strategic planning process, then Annum is for you. Visit our site to learn more, request a demo, or sign up for a free trial.