ApexDrop
4.4
12

Not Claimed

We connect brands with exceptional micro and nano influencers -- at scale -- by getting your products into the hands of these creative people who know how to engage their audiences. Micro and nano influencers are now recognized as the sweet spot of influencer marketing, where you earn the most trust and results for the spend. The challenge for most brands is how to work with hundreds or thousands of these influencers annually to scale the results. That's where we can help. ApexDrop is one of the earliest adopters of micro influencers. Our model overcomes the three big challenges of working with influencers at scale: 1. Labor-intensive processes 2. Fakes: fake influencers, fake followers, and fake engagement 3. Negotiating licensing rights so that you can easily repurpose content to boost ad, site and email performance How it works; 1. We eliminate labor-intensive processes. Recognizing the exceptional value of micro influencers, we developed automated systems and processes to make it easy to work with micro influencers at scale. But you don't need to worry about that, because we do the work for you. No big teams needed. We do the sorting, vetting, selecting, communicating, ensuring posts, collecting content, reporting, and providing your content to you in a dashboard that makes repurposing easy. 2. We conquer fakes. Today, consumers want authentic content. They can smell fake a mile away. To ensure authenticity, we grew our own private network of micro and nano influencers who work for product gifts only - not cash - which keeps it really authentic. 3. We negotiate 100% license-free content. Many of our clients repurpose our license-free content -- in ads, on their shopping sites, and in emails -- to boost performance of each. We handle the negotiating of content rights so that our clients can confidently reuse their content without having to request permission, negotiate, or pay more. Today, consumers respond to lifestyle images of real people more than staged photoshoots or stock photos. Having a consistent source of lifestyle images or user-generated content is an additional benefit of working with micro and nano influencers. Save time and cost. Oftentimes, we can cut thousands -- even tens of thousands - from a brand budget over the course of a year. And, unlike influencer platforms or marketplaces, WE DO THE WORK FOR YOU. You can put your marketing team to work on strategic, value-added work instead of content production. Or you can get the work done even when you don't have a big team. Are you interested in learning more? www.apexdrop.com/schedule-a-call
Developer
ApexDrop Influence Marketing
Category
Marketing
HQ Location
Erie, PA
Year Founded
2014
Number of Employees
51

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