With ASO Giraffe, mobile game developers can test the marketability of their games concepts before investing in development. Game developers invest upwards of $250k into new game projects, only to realise that they can’t grow efficiently. We provide a marketability testing platform with comprehensive analytics that enables game developers to accurately estimate their cost-per-install before launching a new project, and ensure that they only invest in the most marketable concepts, directly increasing the 'hit rate' of successful game.