Brand Navigator, from BlueOcean, is the only always-on brand intelligence platform that provides an unbiased, real-world view of the relationship customers have with your brand and the actions you need to take to build an agile, durable brand. BlueOcean is creating the category of Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. By taking a fundamentally different approach to brand data and insights, we can inspire more creativity - and help teams unlock a brand strategy that confidently drives business performance. Our difference: Traditional survey-based brand trackers provide generic, high-level snapshots into brand health on an infrequent basis, and not only are time consuming and costly, they are subject to bias and methodology issues. They are not an effective tool to arm everyone in the organization with the ongoing insights they need to make timely, confident decisions that drive brand impact. Engagement metrics are silo’d within point solutions, and give only channel performance insights without brand health or competitive context. Cobbling these metrics together to build a picture of brand health leaves gaps in understanding and a fragmented view of the customer’s relationship with the brand. Brand Navigator can help. - Make decisions at the pace your business and the market requires, with always-on insights into every element of your brand and that of your competitors. - Build your brand with confidence by taking actions that are informed by the most comprehensive and up-to-date data set on brand health. - Build lasting competitive advantage by developing your organization’s brand intelligence competency with the support, services, and thought leadership you need, when you need them.