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BuzzSumo
4.4
329

Not Claimed

BuzzSumo is a content marketing tool that provides content research and performance insights from various social media platforms, influencers, trending news stories, and media alerts. It has a large index of social engagement data, with over 300 trillion engagements, 8 billion articles, and millions more indexed every day.
Website
http://www.cision.com/
Developer
Cision
Category
Marketing
Suitable for enterprise
Freelance、Startups、SMEs、Agencies、Enterprises
HQ Location
Chicago, IL
Year Founded
1867
Number of Employees
2,297
Twitter
@Cision
Strengths
  • Content Discovery

    Helps users discover popular content in their industry

  • Competitor Analysis

    Allows users to analyze their competitors' content and social media performance

  • Influencer Identification

    Enables users to find and connect with influencers in their industry

Weaknesses
  • Limited Social Media Platforms

    Only covers a few social media platforms, such as Facebook, Twitter, and LinkedIn

  • Expensive Pricing

    Pricing may be too high for small businesses or individuals

  • Limited Features

    Some features, such as content scheduling, are not available

Opportunities
  • Could expand to cover more social media platforms, such as Instagram and TikTok
  • Could integrate with other marketing tools, such as email marketing platforms
  • Could improve analytics and reporting features to provide more insights
Threats
  • Facing competition from other content discovery and social media monitoring tools
  • Changes in social media algorithms could affect the accuracy of BuzzSumo's data
  • An economic downturn could lead to decreased demand for marketing tools like BuzzSumo

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http://www.cision.com/
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Review Distribution

  • 👍
    High - rated users

    The monitoring functionality seems strong and it's probably the most authoritative of the many sources I need to check every day.A lot of the value that it delivers seems duplicated by my existing PR and news monitoring services, and free services like Google alerts.

  • 🤔
    Average - rated users

    N/A.N/A.

Media

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BuzzSumo Plan

BuzzSumo offers four pricing plans ranging from $99 to $499 per month, with varying features such as content analysis and influencer identification.
Basic $ 119
Essential BuzzSumo tools and data for solo users ($95/month when billed yearly) 2 Years of Historical Data 1 User Unlimited Exports 1 Trending Feed 1 Alert Content Ideas Generator Brief Generator Monitoring Chrome Extension Self-Serve Help Center Unlimited Projects & Items 80 Searches
Content Creation $ 249
For marketers and marketing agencies wanting to take their content to the next level ($199/month when billed yearly) 3 Years of Historical Data 5 Users Unlimited Exports 5 Trending Feeds Unlimited Projects & Items Content Ideas Generator Brief Generator Content Analyzer Backlink Analyzer Topic Explorer Keyword Tool Question Analyzer Monitoring Chrome Extension Self-Serve Help Center 300 Searches
Suite $ 499
Ideal for the entire marketing team in large brands and agencies ($399/month when billed yearly) 5 Years of Historical Data 10 Users Unlimited Exports 30 Trending Feeds Unlimited Projects & Items Content Ideas Generator Brief Generator Content Analyzer Backlink Analyzer Topic Explorer Keyword Tool Question Analyzer Monitoring Coverage Reports RSS Feed Chrome Extension Slack Integrations Journalist Profiles Twitter Influencers YouTube Influencers Facebook Pages TikTok Influencer Database (Soon) YouTube Analyzer Facebook Analyzer Advanced Chrome Extension Article Uploads Self-Serve Help Center Media Database (Beta) 800 Searches
PR & Comms $ 249
For agencies needing to monitor coverage, research journalists, and track trends ($199/month when billed yearly) 3 Years of Historical Data 5 Users Unlimited Exports 15 Trending Feeds Content Ideas Generator Brief Generator Content Analyzer Backlink Analyzer Monitoring Coverage Reports Chrome Extension Unlimited Projects & Items Slack Integrations Journalist Profiles Self-Serve Help Center Media Database (Beta) 150 Searches
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