Calton is a Customer Experience and Review Management solution. Our platform facilitates customer understanding through a unique process of collecting and analyzing feedback and reviews. In a single dashboard you can aggregate, respond to and manage all reviews from multiple channels (Google, Tripadvisor, Facebook and many others) and other sources, such as surveys (internal and external to the platform), complaints and any other direct customer feedback . Our algorithm automatically analyzes all textual and non-textual data, highlighting the strengths and weaknesses of the brand, of the single point of sale, of the products/services offered and of the competitors. Finally, we provide actionable insights, with the aim of helping companies find out what customers think, improve their relationship, intervene promptly in case of problems and have information on the market.