CompetiSmart by Nichefire is a market intelligence platform that uses AI and machine learning to analyze millions of conversations, advertisements, and content from thousands of companies to help position your brand with better competitive analysis. Nichefire Benchmarking System measures effort, performance, and audience impact for banking on social media with research-backed methods. Nichefire comes pre-built with numerous topics and taxonomies tailored to dozens of industries, making it easier to measure what types of content works best, what products your competitors push and when, and what content builds trust and positive engagement with your customers. Categories can also be customized and trained with Nichefire.