Cordial
4.5
81

Not Claimed

Cordial is a cross-channel marketing platform that helps marketers create personalized customer experiences across email, SMS, and mobile app to drive revenue growth, decrease costs, and improve efficiencies. It uses unlimited data and advanced messaging capabilities to communicate with customers in a highly personalized way. Brands switching to Cordial's marketing platform can net $8.79 million in total benefits over 3 years with payback in less than 6 months. Cordial was founded in San Diego, CA, with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Brands like Revolve, Backcountry, Forbes, and Eddie Bauer rely on Cordial to send a better message.
Developer
Cordial
Category
Marketing
Suitable for enterprise
SMEs、Enterprises
HQ Location
San Diego, CA
Year Founded
2014
Number of Employees
172
Strengths
  • Personalization

    Ability to personalize messages and content

  • Omnichannel

    Support for multiple channels of communication

  • Automation

    Automated workflows and triggers

Weaknesses
  • Pricing

    Relatively high pricing compared to competitors

  • Integration

    Limited integration options with other software

  • Learning Curve

    Steep learning curve for new users

Opportunities
  • Opportunity to expand into new markets and industries
  • Potential for partnerships with complementary software providers
  • Opportunity to add new features and functionality
Threats
  • Intense competition from established players and new entrants
  • Potential for increased regulation of data privacy and security
  • Risk of decreased demand due to economic downturn or recession

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Review Distribution

  • 👍
    High - rated users

    Customers appreciate Cordial's willingness to work on custom solutions and their friendly account managers and technical support.

  • 🤔
    Average - rated users

    Customers find Cordial highly customizable but not very user-friendly for non-technical business owners.

  • 👎
    Low - rated users

    Customers like Cordial's ease of use and customization options, but dislike the lack of automatic location when creating emails and the reporting system.

Media

Cordial cordial-screenshot-1.png

Cordial Plan

Cordial offers a tiered pricing model based on the number of contacts, with additional features available in higher-priced versions.
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