Variance is built on the idea that data-driven sales is the future and the biggest thing holding sales back is not having access to customer data. Variance is about action, not analysis: you surely already have a BI tool (or three) laying around. They're great, but they're fundamentally designed to look backward and understand trends and changes. Our goal is to make all that same data operational in the moment: allowing you to take actions when your prospects and customers do. Big prospect just invite three new users onto the platform? Reach out. Mid-size customer just check out the pricing page? Good time to drop a text.