DataGroomr is a Salesforce deduplication app that uses machine learning to identify and eliminate duplicates. It allows for side-by-side record comparison and merging, with the ability to create custom rules for merging. The Trimmr feature learns from user actions to improve deduplication accuracy. The Importr module prevents duplicates from being created during imports. The dashboard displays data hygiene information in customizable charts. Brushr provides email, address, and phone verification. The company offers great customer service.