DataPlay is an integrated suite of intelligent and user-friendly applications designed to automate your research, data analysis and visualization process. DataPlay Platform is an integrated suite of intelligent and user-friendly applications designed to automate data management, analysis and reporting process. DataPlay fills the gaps of the existing research tools by integrating industry standards functionalities with the ability to quickly build up features specific for your business processes and offers you a ready-to-go solution which can be customized according to your needs. DataPlay suite includes DataPlay Web Portal, DataPlay Microsoft PPT, and Excel Add-Ins. All applications connect to DataPlay Cloud for fetching data, updating and saving presentations. DataPlay is a cloud-based enables everyone in a team to effectively collaborate on the projects. DataPlay enables users to analyze and visualize data from different sources, automate presentation generation and collaborate effectively. When providing solutions based on DataPlay Platform we aim to minimize the need to alter the existing business processes, instead we are ready to customize to cover all of your requirements. The Web Portal is the main Administration module of DataPlay used to set up new clients, projects, users and their permissions. Clients in DataPlay Web Portal represent a set of projects. While each project represents a separate study with own set of presentations, templates, and datasets. DataPlay Web Portal has robust security and dynamic user management. DataPlay PowerPoint Add-In has two main working modes: One more important DataPlay feature that should be highlighted is that it binds the charts to cross-tabulations and data instead of their resulting tables. This enables the users to keep all their manual work while refreshing the values of charts when there's a change in the dataset. This, in its turn, cuts the time spent on repetitive studies from hours and days to minutes.