Engage Social is a platform for publishers to effectively engage their audience to share more of their content on social media. Social media drives an ever increasing amount of referral traffic to publisher brand pages. With Engage Social, publishers can co-opt social to become a strategic part of their audience growth and monetization strategy. The Engage Social solution delivers on the above promise through a branded Share button that encourages the site visitor to share more, view trending articles and keep them coming back to improve their score on the social influencer leaderboard. The key value for publishers is they now gain the composite social identity of their top social influencers.