Exactag
4.9
1
Exactag is a cross-device recognition platform for determining important KPIs in digital communication.
Strengths
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Accurate attribution
Exactag provides accurate attribution of marketing channels and campaigns.
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Real-time data
Exactag provides real-time data on marketing performance.
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Customizable reports
Exactag allows for customizable reports to fit specific business needs.
Weaknesses
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Limited integrations
Exactag has limited integrations with other marketing tools.
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Complex setup
Exactag's setup process can be complex and time-consuming.
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Expensive
Exactag can be expensive for small businesses or startups.
Opportunities
- There is a growing demand for accurate attribution in the marketing industry, which presents an opportunity for Exactag.
- Exactag can expand into new markets and industries that are in need of accurate attribution.
- Exactag can form partnerships with other marketing tools to increase its integrations and reach.
Threats
- Exactag faces competition from other attribution software providers.
- The marketing landscape is constantly evolving, which can impact the relevance and effectiveness of Exactag's software.
- Data privacy regulations can impact the collection and use of data for attribution purposes.
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http://exactag.com
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Exactag Plan
Exactag offers a performance-based pricing model for its attribution software, with different versions available at varying price points.
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