Full Circle Insights
3.9
134
Full Circle Insights provides marketing and sales performance management solutions that optimize a company's marketing mix and drive revenue. Their products include multi-touch attribution, comprehensive funnel metrics, and lead management technology. The company is built on the Salesforce App Cloud and complements leading marketing automation solutions. The founders are former Salesforce executives, CRM implementation veterans, and marketing automation specialists.
Strengths
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Data accuracy
Provides accurate and complete data for sales and marketing analysis
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Customizable dashboards
Allows users to create personalized dashboards for better data visualization
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Integration with Salesforce
Seamlessly integrates with Salesforce for easy data transfer and analysis
Weaknesses
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Limited data sources
Only integrates with Salesforce, limiting the data sources available for analysis
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Steep learning curve
May require significant training and onboarding for users to fully utilize the platform
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High cost
Pricing may be prohibitive for smaller businesses or organizations with limited budgets
Opportunities
- Could expand integration to other popular CRMs to increase potential customer base
- Could add integration with other data sources to provide more comprehensive analysis
- Could partner with marketing agencies to offer Full Circle Insights as a value-add service
Threats
- May face competition from other SaaS platforms offering similar sales and marketing analysis
- A recession or economic downturn could lead to decreased demand for marketing and sales analysis tools
- Increasing data privacy regulations could limit the amount of data available for analysis and impact the platform's effectiveness
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Full Circle Insights Plan
Full Circle Insights offers three pricing tiers for its marketing analytics software, ranging from $5,000 to $25,000 per year, with increasing features and support.
Full Circle Response Management
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A leading marketing performance management solution built 100% on the Salesforce App Cloud. Get clear, accurate insights that help you show marketing performance results, drive quantifiable growth, align marketing and sales, and plan with confidence.
Track and measure volume, conversion rates, and velocity across your marketing and sales funnels
Get next-generation weighted campaign influence and attribution metrics
Utilize best-practice response lifecycle management to ensure every response is captured
Includes our full Campaign Attribution product.
Full Circle Campaign Attribution
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Campaign Attribution gives you a complete end-to-end picture of how your marketing programs impact pipeline and revenue right inside Salesforce with out-of-the-box and customizable attribution models.
Concurrently use up to three powerful attribution models (single-touch and multi-touch) that work out-of-the-box
Design customizable attribution models to better-fit to your unique sales cycle and marketing goals with the ability to customize weightings, incorporate custom variables, and cross-compare model results
Available separately or included in Full Circle Response Management
Full Circle Matchmaker
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Full Circle Matchmaker, a 100% native Salesforce App Cloud product, enables automated Lead-to-Account matching, Lead-to-Contact conversion and Lead-to-Salesperson assignment -- must-have technology to support ABM (account-based marketing) programs.
Intelligently matches leads to accounts using fuzzy matching and a drag-and-drop UI to easily customize the matching rules engine
Assigns leads to the right account owners using configurable rules to automatically route to the correct salesperson
Target accounts that will bring your organization the highest revenue impact by gaining full visibility into historical activities and performance metrics
Full Circle Digital Source Tracker
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Your buyers are influenced by a multitude of digital channels, from search engines and social media to marketing emails and display advertising. See which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue.
Measure the effectiveness and impact of a full funnel digital marketing strategy on pipeline and revenue. Built on our flagship product, Response Management, the Digital Source Tracker allows you to track digital engagement within Salesforce where marketing and sales users are aligned on metrics.
Pair prospects’ anonymous digital touches with identified leads in your Salesforce instance to uncover your most effective digital campaigns.
Connect the dots between digital offers and buyer actions. Track initial digital activity and associate it with the customer’s conversion, extending multi-touch attribution modeling and funnel metrics to upstream milestones.
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
