Google Analytics 360
4.2
557

Not Claimed

Google Analytics 360 is a Premium product designed for large organizations that require accurate, integrated, and actionable data, as well as scalability, integrations, and expert support.
Developer
Google
Category
Marketing
HQ Location
Mountain View, CA
Year Founded
1998
Number of Employees
326,563
Twitter
Strengths
  • Data Visualization

    Provides easy-to-understand visualizations of complex data.

  • Integration

    Integrates with other Google products and third-party tools.

  • Customization

    Allows for customization of reports and dashboards.

Weaknesses
  • Pricing

    Can be expensive for small businesses.

  • Complexity

    Can be overwhelming for users who are not familiar with analytics.

  • Data Sampling

    May sample data for larger websites, leading to less accurate results.

Opportunities
  • Continuously adding new features and updates.
  • Increasing focus on data privacy may lead to increased demand for analytics tools.
  • Growing importance of mobile analytics presents an opportunity for Google Analytics 360.
Threats
  • Increasing competition from other analytics tools.
  • Data privacy regulations may limit the amount of data that can be collected and analyzed.
  • Ad blockers may limit the amount of data that can be collected from website visitors.

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Review Distribution

  • 👍
    High - rated users

    Customers in the high-rated segment appreciate the functionality, features, and navigation of Google Analytics 360. They also find it useful for market analysis, A/B testing, and obtaining thorough reports with a regional focus.

  • 🤔
    Average - rated users

    Customers in the mid-rated segment like the tools and instruments offered by Google Analytics 360, but find the standard of service subpar and the interface a bit messy and basic.

  • 👎
    Low - rated users

    Customers in the low-rated segment appreciate the completeness of Google Analytics 360, but find it difficult to handle and understand at first. They also find it useful for facilitating the impact of their company on the web and increasing sales and commercial connections.

Google Analytics 360 Plan

Google Analytics 360 offers enterprise-level analytics with advanced features and support, starting at $150,000 per year.
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