Google Tag Manager
4.4
367

Not Claimed

Google Tag Manager is a free website and app tag management tool that allows marketers to easily add and update tags for conversion tracking, site analytics, remarketing, and more. It offers error checking, security features, and speedy tag loading to ensure all tags work properly. Additionally, it improves collaboration across businesses with features like workspaces, granular access controls, and support for multi-environment testing.
Developer
Google
Category
Marketing
HQ Location
Mountain View, CA
Year Founded
1998
Number of Employees
326,563
Twitter
Strengths
  • Ease of use

    Simple and intuitive interface

  • Integration

    Seamless integration with other Google products

  • Customization

    Ability to create custom tags and triggers

Weaknesses
  • Limited functionality

    May not meet the needs of advanced users

  • Lack of support

    Limited support options available

  • Dependency on Google

    May not be suitable for users who prefer non-Google products

Opportunities
  • Potential for future updates and improvements
  • Opportunity to integrate with more third-party products
  • Increasing demand for tag management solutions
Threats
  • Competition from other tag management solutions
  • Growing concerns over data privacy and tracking
  • Potential impact of changing regulations on data privacy and tracking

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Google Tag Manager Plan

Google Tag Manager offers a free version for basic tag management and a paid version starting at $150/month for advanced features.
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