Hootsuite Insights
4.2
8

Not Claimed

A tool that analyzes customer conversations to help businesses stay informed and make informed decisions.
Developer
Hootsuite
Category
Marketing
HQ Location
Vancouver, BC
Year Founded
2008
Number of Employees
1,378
Twitter
Strengths
  • Analytics

    Provides in-depth social media analytics

  • Customizable Dashboards

    Allows users to create personalized dashboards

  • Real-time Monitoring

    Enables real-time monitoring of social media activity

Weaknesses
  • Limited Integrations

    Integrates with a limited number of third-party tools

  • Expensive

    Pricing may be too high for small businesses

  • Steep Learning Curve

    May take time to learn how to use all features

Opportunities
  • Could expand integrations with more third-party tools
  • Could target small businesses with more affordable pricing
  • Could add more features to stay competitive
Threats
  • Facing competition from other social media analytics tools
  • Social media platforms may change their APIs or algorithms
  • Increased concerns about data privacy may affect usage

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Hootsuite Insights Plan

Hootsuite Insights offers a customizable pricing plan starting at $29/month with features such as real-time monitoring, sentiment analysis, and custom reports.
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