Hotjar
4.4
1,029

Not Claimed

Hotjar offers Product Experience Insights to help product teams understand user behavior and emotions, enabling them to deliver valuable products.
Developer
Hotjar
Category
Analytics、Marketing
Suitable for enterprise
Enterprises
HQ Location
Valletta, Malta
Year Founded
2014
Number of Employees
385
Strengths
  • User-friendly

    Easy to use for non-technical users

  • All-in-one solution

    Offers multiple features in one platform

  • Affordable pricing

    Reasonable pricing for small to medium-sized businesses

Weaknesses
  • Limited integrations

    Does not integrate with all third-party tools

  • Limited customization

    Limited options for customizing reports and dashboards

  • Limited support

    Limited customer support options

Opportunities
  • Opportunity to expand integrations with more third-party tools
  • Opportunity to add more features to the platform
  • Opportunity to target larger businesses and enterprise customers
Threats
  • Competition from other all-in-one analytics platforms
  • Potential impact of economic downturn on customer spending
  • Potential impact of changing data privacy regulations on the platform

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What are the pros and cons of the current application?
How are users evaluating the current application?
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Review Distribution

  • 👍
    High - rated users

    No high-rated segment provided.

  • 🤔
    Average - rated users

    Users appreciate the ease of creating surveys and linking them to landing pages, but wish for more automation and organization features. They also hope for a more open API in the future. Creating surveys and linking them to landing pages is quick and easy.The tool lacks automation features and makes it difficult to edit questions. Users wish for more organization features and the ability to archive results. They hope for a more open API in the future.

  • 👎
    Low - rated users

    Users appreciate the ability to see where website users go and click, but find the dashboard confusing to navigate. Hotjar helps them determine what content should go below the fold and how easy it is to find information on their pages.

Media

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Hotjar Plan

Hotjar offers a range of plans starting at $39/month with varying features such as heatmaps, surveys, and session recordings.
Observe Basic $ Free 35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings. Automatic data capture Unlimited heatmaps Up to 1,050 sessions/month
Observe Plus $ 32 100 Daily sessions
Everything in Observe Basic, and: Filter and segment data Events API: track custom user actions Up to 3,000 sessions/month
Observe Business $ 80 500 Daily sessions
Everything in Observe Plus, and: Custom-built integrations Identify API: track custom user attributes Frustration and confusion signals
Observe Scale $ 171 500 Daily sessions
Everything in Observe Business, and: SAML single sign-on (SSO) Trends Funnels Console tracking Dedicated customer success manager on higher plans Priority support on higher plans Full access to every feature
Ask Basic $ Free 20 Monthly responses
Discover how your users feel with Feedback & hear from your users with Surveys. Create and store 3 surveys & 3 feedback widgets
Ask Plus $ 48 250 Monthly responses
Everything in Ask Basic, and: Unlimited surveys & feedback widgets Feedback in 40+ languages Events API: target survey & feedback widgets by custom user actions
Ask Business $ 64 500 Monthly responses
Everything in Ask Plus, and: Identify API: target feedback by custom user attributes Remove Hotjar branding and customize colors Analyze survey performance
Ask Scale $ Contact Us
Everything in Ask Business, and: Dedicated customer success manager Unlimited sites under the same plan SAML single sign-on (SSO) Full access to every feature
Engage Basic $ Free 6 Interviews Per Month
Automate the recruitment, scheduling, and hosting of moderated user interviews. 1 free interview from the Hotjar participant pool (incl. €20 compensation) Up to 5 interviews/month from your own network Up to 30-minute interview 1 spectator/interview 2 weeks' recording retention
Engage Plus $ 280 15 Interviews Per Month
Everything in Engage Basic, and: Up to 5 interviews/month from the Hotjar participant pool Up to 10 interviews/month from your network Up to 30-minute interviews Reward participants up to €50/interview 1 spectator/interview 2 years' recording retention
Engage Business $ 440 30 Interviews Per Month
Everything in Engage Plus, and: Up to 10 interviews/month from the Hotjar participant pool Up to 20 interviews/month from your network Up to 60-minute interviews Reward participants up to €100/interview 2 co-moderators/interview 2 spectators/interview
Engage Scale $ Contact Us 60 Interviews Per Month
Everything in Business, and: Up to 20 interviews/month from the Hotjar participant pool Up to 40 interviews/month from your network Up to 120-minute interviews Reward participats up to €150/interview 4 co-moderators/interview 10 spectators/interview Dedicated customer success manager SAML single sign-on (SSO) Full access to every feature
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