Using probabilistic modeling and machine learning, Roq.ad connects all devices to a consumer to serve synchronized advertising. Consumers interact with brands across multiple devices, including their PCs, tablets, smartphones, and other emerging devices like smart speakers and connected TVs. Using probabilistic modeling and machine learning, Roq.ad connects all devices to a consumer to serve synchronized advertising. Understanding your audience and their online behavioral patterns are crucial to define the perfect strategy to increase engagement between your brand and consumers. Roq.ad has helped a number of major brands with identity resolution, including McDonalds, Leroy Merlin, and Hainan Airlines