Infer is a predictive lead scoring platform that uses predictive analytics and data science to help businesses identify their ideal buyers, understand their purchasing behavior, and prioritize leads based on their likelihood to convert. It analyzes data from CRM and marketing automation systems to compute precise scores that tell salespeople which leads to call, nurture, or drop. Infer's models are hand-tuned by data scientists to fit the needs of each company, resulting in higher predictive accuracy. The platform helps businesses drive higher conversion and close rates, align sales and marketing efforts, prevent wasting time on bad leads, improve ABM targeting, and win more deals faster.