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Advocacy Marketing
Influitive helps companies to create and manage advocacy marketing programs that leverage their customers to promote their brand.
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Gamification
Influitive uses gamification techniques to engage customers and motivate them to participate in advocacy marketing programs.
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Analytics
Influitive provides detailed analytics and reporting on the performance of advocacy marketing programs.
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Limited Integrations
Influitive has limited integrations with other marketing and sales tools, which can make it difficult to incorporate into existing workflows.
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Complexity
Influitive can be complex to set up and manage, which may require dedicated resources to ensure success.
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Cost
Influitive can be expensive, especially for smaller companies or those with limited marketing budgets.
- As more companies recognize the value of advocacy marketing, there is a growing opportunity for Influitive to expand its customer base.
- Influitive has the opportunity to expand into new markets and industries, such as healthcare or finance, where advocacy marketing is becoming increasingly important.
- Influitive can increase its value proposition by integrating with more marketing and sales tools, making it easier for customers to incorporate into their existing workflows.
- Influitive faces competition from other advocacy marketing platforms, such as GaggleAMP and SocialChorus.
- Influitive's business could be negatively impacted by an economic downturn, as companies may cut back on marketing and advertising spending.
- Changes in data privacy regulations, such as GDPR or CCPA, could impact Influitive's ability to collect and use customer data for advocacy marketing programs.
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Review Distribution
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👍
High - rated users
You truly get out what you put in. The time spent building campaigns and targeted challenges are directly related to what results you're able to yield thereafter. Their customer support is incredible. Their coaching is very helpful and they are all about building value for your Hub. If you are the sponsor, rest assured you will have plenty of benchmarking and metrics to present to your executive teams.No real cons to speak of at this time. Like any other B2B company, they are interested in appending add-on solutions such as API links to Marketo, Salesforce, SSO etc. These do cost money and are typically not included in a base contract.
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🤔
Average - rated users
Good community platform and discussion boards - the fun aspect makes it easier to engage with customers.The rewards do not always generate genuine responses from customers and it's hard to correlate value between the money you're spending and the feedback and participating you're getting from customers.
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👎
Low - rated users
The platform is excellent, with all the functionality we need to engage our customers and deliver value to the business. We have seen huge success in the generation of peer reviews (including on G2), gathering product feedback, driving event registration, amplifying our social channels, developing a reference group, and so much more. Not to mention the deepening of our relationships with our customers. The Influitive team is super-helpful and full of excellent advice, drawing on their years of experience. There's always someone available to help, at most hours of the day.Genuinely, nothing!.
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Influitive Plan
