Aberdeen provides technology sales and marketing teams with an unfair advantage in generating new business. Aberdeen's Engagement Science approach to growing and accelerating your funnel ensures that you're saying the right things to the right people in your target market. Our innovative Lead Essentials product operationalizes your Engagement Science strategy by giving you a constant, fresh stream of accounts and contacts that are in market for what you're selling and the content that is most likely to engage those buyers. Clients of Aberdeen can also implement an Engagement Science strategy on a full service basis with a wide range of outsourced demand generation programs, content marketing solutions, B2B data management services, and B2B market analysis offerings. Aberdeen's B2B data and content solutions apply to over 90% of the world's IT spend. Our analytical engine is constantly surveying industries ranging from human capital management, enterprise resource planning, business intelligence, and nearly a dozen other categories of technology spend. You can rest easy knowing that Aberdeen can help you target accounts that are in-market for your products and services, say the right things to them, and achieve your deal volume and conversion rate targets whether resources are plentiful or scarce.