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Keyhole
4.2
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Keyhole is a SaaS product that helps marketers measure, improve and report on the impact they're making on social media. It offers social listening, influencer tracking and social media analytics products to improve social media strategy and prove impact to colleagues and clients. Keyhole's dashboard allows for easy report building and sharing, and its dedicated Influencers metrics allow for analysis of advocates talking about hashtags. The analytics dashboard includes a word cloud to identify popular hashtags relevant to campaigns.
Website
http://keyhole.co/
Developer
Keyhole
Category
Marketing
HQ Location
Toronto, Canada
Number of Employees
20
Twitter
@keyholeco
Strengths
  • Analytics

    Provides in-depth analytics for social media accounts

  • Hashtag Tracking

    Tracks hashtags across multiple social media platforms

  • Competitor Analysis

    Allows for easy comparison of social media performance with competitors

Weaknesses
  • Limited Platforms

    Only supports Twitter, Instagram, and Facebook

  • Pricing

    Pricing may be too high for small businesses

  • Limited Features

    Lacks some advanced features compared to other social media analytics tools

Opportunities
  • Can expand to support more social media platforms
  • Can add new features to stay competitive with other social media analytics tools
  • Can form partnerships with other SaaS companies to offer bundled services
Threats
  • Facing competition from other social media analytics tools
  • Changes to social media platforms can affect the functionality of Keyhole
  • Economic downturns can lead to decreased demand for social media analytics tools

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Media

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Keyhole Plan

Keyhole offers three pricing plans: Starter ($99/month), Business ($199/month), and Enterprise (custom pricing) with varying features and limits.
BASIC $ 49 per month
Small organizations starting to monitor their brand mentions across social media & the web, and optimize their social media profiles. 1 Social Listening Tracker, 5 Keyword 3 Social Profile Analytics Trackers 5000 Posts Social Media Monitoring Media Monitoring: News, Blogs & Forums Reach, Impressions & Engagement Rate Top Posts & Influencers
PLUS $ 99 per month
Small organizations with multiple brands looking to track their mentions, optimize profiles and report on campaigns. 2 Social Listening Trackers, 5 Keywords each 5 Social Profile Analytics Trackers 5000 Posts Presentation-ready PDF Reports XLS & CSV Downloads Sentiment Analysis
PROFESSIONAL $ 199 per month
Mid-sized organizations & small agencies looking to track multiple brands & campaigns, or manage less than 10 influencers. 5 Social Listening Trackers 10 Social Profile Analytics Trackers 20,000 Posts Influencer Management for 10 Influencers Downloadable Reports White-labeled Dashboard and & Reports Media Wall & Moderation Onboarding Call
ENTERPRISE $ Custom pricing
Incredibly powerful. Unlimited features & support. Customized for your organization. Unlimited Hashtag & Keyword Trackers Twitter + Instagram + Facebook + Youtube From 250,000 Posts to unlimited Influencer Filtering: Unlimited Downloadable Reports Real-time Data Easy Exports (PDF + Excel) Advanced Sentiment Analysis API Access Re-analyze Data Media Wall (for Events) Custom Branding Influencer Management Advanced Shareable Dashboard Geolocation + Language Filtering
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