Konnecto is a SaaS platform that helps brands understand why consumers are buying products from their competitors and provides actionable recommendations to improve their own marketing strategies. It reverse-engineers the path to conversion of consumers who converted with competitors or on marketplaces, identifies vulnerability points in the funnel, and provides daily recommendations around GTM strategy, audiences, and marketing activities. The platform provides insights on conversions market share, channels that contribute to conversions, audiences that statistically convert the most, and top drop-out reasons for each audience and competitor.