Lifesight is a customer intelligence platform that helps brands onboard, unify, enrich, segment & activate their customer data to enable omni-channel marketing, insights, and measurements. We use advanced technologies such as artificial intelligence and machine learning to analyze large amounts of consumer data and provide actionable insights to businesses. Lifesight helps businesses segment their audiences, which allows them to identify and target specific groups of consumers based on their demographics, interests, behaviors, and other characteristics. Lifesight also helps customers optimize their campaigns which can help them to improve the performance of their marketing campaigns. This can be done by identifying which campaigns are most effective, which audience segments are most responsive, and which channels are most efficient for reaching customers. Founded in 2017, Lifesight is a global leader in consumer intelligence which integrates with market-leading DSPs, DMPs, and SSPs to help brands, retailers and agencies reach offline consumers effectively, optimize media spend and make better business decisions. Lifesight has over 500 customers and partners from around the world utilizing Lifesight’s Audiences, Measurement, OOH and Onboarding platform to seamlessly connect a customers online experience to the offline behavior.