Mapp Empower is a white label email marketing solution that allows resellers like digital agencies and consulting firms to retain full ownership of their clients' experiences. It offers revenue-generating full services where resellers complete all the work for their clients. The key features include a drag-and-drop message template builder, multi-version testing, automated messages driven based on real-time behavioral triggers, transactional messages, message categorization and tagging for reporting, message rendering and spam testing, customized recipient lists for testing, easy QA testing, and more. It can easily be integrated with Mapp's DMP or other agency tools through flexible APIs.