Matomo (Formerly Piwik)
4.1
89

Not Claimed

Matomo is an open-source web analytics platform that values privacy protection, 100% data ownership, and no data sampling. It offers two hosting options - cloud and on-premise. It provides a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce, and funnels. It also offers real-time updates on visitor details, goal conversion tracking, event tracking, and A/B testing.
Developer
Matomo Analytics
Category
Marketing
HQ Location
Wellington, Wellington
Year Founded
2007
Number of Employees
27
Strengths
  • Open-source

    Community-driven development and customization

  • Data ownership

    Full control over data and privacy compliance

  • Real-time analytics

    Live tracking and reporting of website traffic

Weaknesses
  • Limited integrations

    Fewer third-party integrations compared to competitors

  • Steep learning curve

    Requires technical expertise to set up and use effectively

  • Limited support

    Community support may not be as reliable as paid support options

Opportunities
  • Increasing awareness and concern for data privacy
  • Potential for more third-party integrations to be developed
  • Opportunity to expand into new markets and regions
Threats
  • Competitors with more established market presence and resources
  • Changes in data privacy regulations could impact usage and adoption
  • Potential for security breaches and data leaks

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https://matomo.org/
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Matomo (Formerly Piwik) Plan

Matomo offers a free open-source version with basic features and paid plans starting at $29/month with advanced features and support.
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