As a trusted and global leader in tools for information architecture, Optimal Workshop helps organizations build more intuitive and successful digital experiences backed by user research. Our superior analysis functionalities, multiple testing methods, and fast and easy participant recruitment give you the confidence to deliver robust and actionable insights throughout your entire digital lifecycle to your team. OptimalSort Understand how people organize and categorize content with OptimalSort, our card sorting tool. OptimalSort gives you insight into how people conceptualize, group and label ideas, enabling you to make confident, informed information architecture decisions. It takes minutes to design and launch your study, and has the flexibility to conduct open, closed or hybrid studies. OptimalSort pulls out detailed insights that are usually difficult to uncover and identifies common groups at a glance, all presented to you as beautiful, easy to understand visualizations. Treejack Understand where and why people get lost in your content, and fix it. Tree testing helps you evaluate the findability of information and where people get lost on your website or app. Treejack gives you the option to conduct unmoderated tree tests, saving you time, resources and money. Create and launch your test in no time at all and validate and iterate on designs before you ship any code. Analyzing your tree test results can be done in seconds — Treejack does it all for you. Back up your recommendations with data from real people, and make it easy to share your study findings with key stakeholders. Reframer Reframer is a qualitative research method that houses all your data and insights in one place. It can be used for usability testing, interviewing and note-taking. Adding tags and themes to your notes, as well as the powerful affinity mapping and theme builder analysis functionalities, makes it easy to uncover key findings to share with stakeholders. Interviewing your users or conducting usability tests is a great way to understand a person's sentiments, thoughts and emotions as they move through a card sort, tree test or first-click test. Chalkmark Like impressions, the first clicks last and determine the success or failure of a task. First-click testing helps you understand where on an interface people would click first to complete a task, giving you the insights you need to create interfaces that people will understand straight away. Chalkmark helps you learn how people expect to find what they’re looking for, so you can make sure you’re hitting the mark. Chalkmark’s clickmaps, such as the heatmap and click density grid, give you the objective data you need within seconds, helping you to identify key themes and share your first-click findings with stakeholders. Questions Questions is the perfect companion for all your other Optimal Workshop studies. Questions offers a variety of question types in over 80 different languages, upload wireframes or images to add another layer of insight to your surveys. Remove the noise, with screening questions to ensure you have the right participants for your study. Add logic to your study to make sure your participants answer the questions that are relevant to them. Questions serves up easy-to-read results for you and your team in real-time; or allows you slice and dice them by looking into segments with the ability to filter based on any questions in your survey. Participant recruitment Quality research relies on quality participants. We offer a seamless, integrated participant recruitment service to instantly access over 150 million people from around the world. If you need highly targeted participant options, try our custom recruitment service. Get specific with job titles, income brackets, and interests and combine complex target markets to mirror your customer personas. This will allow you to test the differences in your information architecture with cohorts relevant to your exact business needs.