Oracle Responsys
3.8
116

Not Claimed

Oracle's Responsys Interact Marketing Cloud is a tool for managing digital relationships and delivering targeted marketing across various channels.
Developer
Oracle
Category
Marketing
HQ Location
Austin, TX
Year Founded
1977
Number of Employees
206,295
Twitter
Strengths
  • Automation

    Automated marketing campaigns

  • Personalization

    Personalized content and messaging

  • Integration

    Integration with other Oracle products

Weaknesses
  • Pricing

    Expensive pricing

  • Complexity

    Complex setup and management

  • Limited Features

    Limited features compared to competitors

Opportunities
  • Opportunity to expand into new markets
  • Opportunity to innovate and add new features
  • Opportunity to form partnerships with other companies
Threats
  • Competition from other marketing automation software
  • Regulations and laws affecting marketing practices
  • Economic conditions affecting marketing budgets

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Oracle Responsys Plan

Oracle Responsys offers a tiered pricing model based on the number of contacts, with additional features available in higher versions.
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