Beta
Parse.ly
4.3
149

Not Claimed

Parse.ly is an analytics platform designed for content creators, analysts, editors, marketers, and communications professionals. It offers 30 unique attention metrics, subscriber tracking, and audience segmentation to help businesses improve key metrics like reader engagement, conversions, and retention through data-driven insights. It also has a built-in personalization platform for creating dynamic content experiences and a data pipeline platform for data scientists and engineers to spend less time on data infrastructure and more time on data analysis and insights. Parse.ly is used by over 300 enterprise companies and is the #4 most widely installed premium web technology on high-traffic sites.
Website
http://www.parse.ly
Developer
Parse.ly
Category
Marketing
HQ Location
New York
Year Founded
2009
Number of Employees
66
Strengths
  • Real-time analytics

    Provides real-time analytics for content performance

  • Easy integration

    Easy integration with various content management systems

  • Audience insights

    Provides detailed audience insights for better content targeting

Weaknesses
  • Limited data sources

    Limited data sources compared to some competitors

  • Expensive pricing

    Pricing can be expensive for smaller businesses

  • Limited customization

    Limited customization options for reports and dashboards

Opportunities
  • Opportunity to expand to new markets and industries
  • Opportunity to add new data sources for more comprehensive analytics
  • Opportunity to improve customization options for reports and dashboards
Threats
  • Competition from other analytics providers in the market
  • Potential impact from changing data privacy and security regulations
  • Potential impact from economic downturns affecting customer spending

Ask anything of Parse.ly with Workflos AI Assistant

http://www.parse.ly
Apolo
Squeak squeak, I'm a cute squirrel working for Workflos and selling software. I have extensive knowledge of our software products and am committed to providing excellent customer service.
What are the pros and cons of the current application?
How are users evaluating the current application?
How secure is the current application?

Media

Parse.ly Plan

Parse.ly offers a tiered pricing model with features such as real-time analytics, content optimization, and custom reporting starting at $499/month.
Content Advocacy $ Custom
Realize the untapped potential of your content strategy. Geographic Segmentation Contributor Analysis Additional Channel Tracking 3 Sites Tracked 20 Seats
Growth $ Custom
The option for really getting down to the true performance of your content. Conversions Reporting Attribution Analytics Audience Segmentation 2 Sites Tracked 15 Seats
Content Performance $ Custom
Great option for small organizations getting started. Metadata Extraction 30+ Audience-Centric Metrics Real-Time Analytics 13-Months of Historical Data Marketing Campaign Tracking 1 Site Tracked 10 Seats
Request a Demo
OK , I Know
Request a Demo
OK , I Know