Pathmatics by Sensor Tower
4.2
345
Pathmatics is a marketing intelligence platform that turns marketing data into actionable insights for agencies, brands, and publishers across various digital advertising channels.
Strengths
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Competitive Intelligence
Provides insights into competitors' digital advertising strategies
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Cross-Channel Analysis
Tracks advertising across multiple channels, including social media, display, and video
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Customizable Dashboards
Allows users to create personalized dashboards with the metrics and data they care about
Weaknesses
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Limited Data Sources
Relies on a limited number of data sources, which may not provide a complete picture of the market
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Expensive
Pricing may be prohibitive for smaller businesses or individuals
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Steep Learning Curve
May take time to learn how to use the platform effectively
Opportunities
- As digital advertising continues to grow, there is a growing need for competitive intelligence tools
- Could expand into new markets or industries to increase customer base
- Could integrate with other marketing or analytics tools to provide a more comprehensive solution
Threats
- Faces competition from other competitive intelligence tools, as well as in-house solutions
- As data privacy concerns continue to grow, there may be increased scrutiny on the use of data for advertising purposes
- An economic downturn could lead to decreased spending on advertising and marketing tools
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https://www.pathmatics.com/
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Pathmatics by Sensor Tower Plan
Pathmatics by Sensor Tower offers tiered pricing plans based on the level of advertising insights and features, starting at $2,500/month.
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