Here at Personify XP, we have a passion for making everyone’s digital experiences personal. Josh and Ben started Personify XP because we recognized that 95% of people who visit a website are anonymous and receive a generic experience. That’s just not good enough. That’s not because companies haven’t recognised how important these visitors are – it’s just that there has been no great way to do it. For so long companies have focused on ‘knowing the customer’ before they can personalise to them. With GDPR and people becoming much more cautious over sharing data it has become harder to personalise to website visitors as companies know less about their visitors. Even when there is a lot of data available on customers it still takes considerable time within a company to segment their visitors and then manually create the user journeys for each of these segments. Personalisation takes a lot of time and a lot of decisioning – why couldn’t all of this be automated? The Personify Anonymous Experience platform is the first platform to focus exclusively on anonymous visitors. Our AI platform connects great products with shoppers you know nothing about through automating how content and products are shown to which shoppers and when. We provide unique insight into how your anonymous customers shop whilst ensuring your customers data is private and we are GDPR complaint out-of-the-box. We drive 15% additional revenue and 35% higher conversions through our AI technology. We are a privately funded business with significant funding from angel investors. We are delighted to partner with brands such as Hawes & Curtis, Finery London, Ghost and Interhatch to provide incredibly personalised experiences to their anonymous visitors.