Primer maximizes revenue for B2B companies by helping them reach their highest-value prospects across all GTM motions through the power of data. Primer cleanses and combines B2B data from 12 high quality data sources, making it instantly available to revenue teams. With Primer’s powerful audience builder, marketers can build hyper-targeted qualified audiences and reach them simultaneously across ad platforms and CRMs. Primer helps companies increase revenue and unify sales and marketing efforts through TAM definition, lead qualification, audience targeting, and creative experimentation. Primer’s customers have seen 90% match rates on Facebook, 55% increase in ad efficiency, and 34% improvement in lead generation. Learn more at Sayprimer.com.