Quality Analytics is a 100% virtual software company, where we focus on measuring actions, not audiences. We believe that "ratings estimates" are not meaningful enough to predict advertising outcomes, especially when sourced from multiple reporting systems. Direct response (DRTV) marketers need a smarter way to buy and sell television and radio broadcast, cable, satellite ad spots - whether they be national or local - combined. We help savvy media buyers, and data-driven brands, buy better TV and Radio every day.