Quintessence
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Quintessence is a Customer Data Platform to unify all personal data (On and Offline, contact information, consent, transactions, navigation / cookies, return campaigns, calculated indicators ....) Describing your customers and prospects. Quintessence is powered by your business systems: eCommerce, SAV, CRM, DMP ... to create a 360 ° vision of each individual and allow to create complex and predictive segments that will then be used in your Marketing tools Automation, reporting / BI, customization and A / B testing, etc.
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