RollWorks Account-Based Platform
4.1
378

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RollWorks offers a B2B account-based platform for marketing and sales teams to grow revenue. It uses machine learning and account data to identify target accounts, engage them with digital ads, web personalization, email signatures, and sales automation, and measure program effectiveness. It is suitable for companies of any size.
Developer
RollWorks
Category
Marketing
HQ Location
San Francisco, California
Year Founded
2018
Number of Employees
157
Twitter
Strengths
  • Account-based targeting

    Allows for precise targeting of high-value accounts

  • Multi-channel engagement

    Enables engagement across multiple channels for maximum impact

  • Integrations

    Integrates with popular CRM and marketing automation platforms

Weaknesses
  • Complexity

    May require a steep learning curve for some users

  • Cost

    May be expensive for smaller businesses

  • Limited features

    May not have all the features some users need

Opportunities
  • Account-based marketing is a growing trend in B2B marketing
  • Opportunity to expand into new markets or industries
  • Opportunity to add new features to stay competitive
Threats
  • Competitors may offer similar or better solutions
  • A recession or economic downturn could impact demand
  • New regulations could impact the use of account-based marketing

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https://www.rollworks.com/
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RollWorks Account-Based Platform Plan

RollWorks Account-Based Platform offers three pricing plans starting at $1,000/month, with features such as account-based advertising, lead enrichment, and reporting.
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