Salesforce Marketing Cloud Engagement
3.9
1,443

Not Claimed

Salesforce Marketing Cloud's Email Studio is a professional-level email marketing software that allows marketers to build and send personalized emails to maintain relationships with their customers. It offers features and capabilities for any email marketing strategy, tools for any approach to email creation, drag-and-drop segmentation for audience targeting, personalization tools, marketer-friendly AI, prebuilt email templates, native connections with CMS tools, A/B and multivariate testing, journey canvas for building cross-channel behavior-based journeys, and robust, real-time, dynamic reporting to track and optimize performance.
Developer
Salesforce
Category
Marketing
HQ Location
San Francisco, CA
Year Founded
1999
Number of Employees
73,943
Strengths
  • Integration

    Seamless integration with Salesforce CRM

  • Automation

    Automated marketing campaigns and workflows

  • Analytics

    Robust analytics and reporting capabilities

Weaknesses
  • Complexity

    Steep learning curve and complex setup

  • Cost

    Expensive pricing plans

  • Limited Features

    Limited features compared to other marketing automation tools

Opportunities
  • Opportunity to expand into new markets and industries
  • Opportunity to innovate and introduce new features
  • Opportunity to form strategic partnerships with other SaaS providers
Threats
  • Intense competition from other marketing automation tools
  • Increased scrutiny on data privacy and security
  • Potential impact of economic downturn on marketing budgets

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Salesforce Marketing Cloud Engagement Plan

Salesforce Marketing Cloud Engagement offers pricing based on the number of contacts and features, starting at $400 per month.
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