SAS’ Customer Data Platform allows you to collect, enhance, and active customer data in real-time, providing rich insights to organizations that are looking to enable better decisions and experiences for their customers. Our CDP offering goes beyond most traditional CDP offerings with our hybrid architecture, third-party integration capabilities, customer identity management functionality, and the ability to enrich data with analytics. Organizations also have the ability to collect data across both digital and direct channels, providing them with the capabilities to manage the entire customer engagement lifecycle effectively. Create A Rich, Accessible Omnichannel View of Your Customers Every digital interaction is consolidated to the customer level, linking known and unknown digital activity. PII-free identifiers help synchronize customer data sources – online and offline, geodemographic, account-level insights, call center interactions, external marketing clouds, a variety of databases (relational, Snowflake), etc. This provides marketers with an always current and comprehensive omnichannel customer view. Elevate Segmentation to A Whole New Level Unmatched analytical capabilities help you turn customer insight into highly targeted segments. Embedded AI and machine learning techniques provide deeper insights into customers and segments, and these insights help refine retention, cross-sell/upsell and response models over time. Use what you learn to adjust your marketing tactics to get the best results – from creating ideal product mix offers, to optimizing website strategies to drive higher conversions, to determining the best timing for follow-up or retargeting efforts. Shape Journeys and Contextualize Communications in Real-Time Real-time, two-way interaction between digital properties and on-site applications eliminates the digital data time lag for incorporating triggers into action. This enables dynamic updates of customer information and audience segments and contextualizes customer activity while facilitating real-time reporting, analytics, and decisioning. Integration with vendors like Adobe and Salesforce – as well as external activation to ad platforms such as Google and Facebook – extends activation across your entire MarTech stack. Keep Your Customer Data Where You Want It with Our Hybrid Architecture. A unique approach to data joins online and offline data for a complete picture of customer activity without requiring you to “lift and shift” all your customer data into a marketing cloud. This reduces data duplication and synchronization costs, controls privacy, increases data quality, and speeds time to value. You can detect events as they happen and incorporate that data into relevant, analytics-ready customer profiles.