Selligent Marketing Cloud
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Selligent Marketing Cloud is a marketing automation platform for B2C brands that allows engagement with consumers across all channels. It is built for relationship marketers and features artificial intelligence and a Customer Data Platform with a universal consumer profile. Over 700 brands across various industries rely on the platform, and it has 10 offices across the US and Europe, serving clients in over 30 countries.
Strengths
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Personalization
Ability to personalize marketing campaigns
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Omnichannel
Support for multiple channels including email, social media, and mobile
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Analytics
Robust analytics and reporting capabilities
Weaknesses
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Pricing
Relatively high pricing compared to competitors
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Integration
Limited integration options with other software
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Ease of Use
Steep learning curve for new users
Opportunities
- Opportunity to integrate AI and machine learning capabilities
- Opportunity to expand into new markets and industries
- Opportunity to form partnerships with complementary software providers
Threats
- Intense competition from established players and new entrants
- Potential impact of new data privacy regulations on marketing practices
- Rapidly evolving technology landscape may require significant investment to keep up
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Selligent Marketing Cloud Plan
Selligent Marketing Cloud offers a tiered pricing model based on the number of contacts, with additional features available in higher versions.
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
