The mission behind ShopMy is to simplify the monetization process for creators who share their product recommendations over social media. It offers access to millions of commissionable products and uses a data-driven approach to better connect brands with creators who love their products. The ShopMy platform offers a wide set of features for both creators and brands, reducing the friction required to find and work with the brands the creators genuinely love - not just those who will send them a paycheck. In the past, brands have struggled to quantify their influencer and performance marketing efforts. ShopMy mitigates this issue by providing an easy-to-use solution with tangible results in terms of sales and customer engagement. In addition to ShopMy's streamlined, aesthetic digital stores, the company differentiates itself with its data. Whereas other companies show only indirect performance indicators such as follower count and social engagement rates, ShopMy is based on real results, pinpointing direct dollar amounts of product sales from each item from each creator. This lets creators monetize their influence within seconds and provides them with analytics to help them improve their content strategies and build their brand relationships, and make bigger moves for themselves. ShopMy's best-in-class product catalog has over 50,000 merchant partners to choose from, with industry-leading commissions. It's a flexible platform that allows creators to link to anything, even if it's non-commissionable or on a different affiliate network. With ShopMy, brands can see exactly who drives purchases and how much they earn. Brands are also given access to see their total order volumes, the number of clicks being driven back, and many others. Unlike other platforms, ShopMy measures success with the amount of money brands earn, allowing brands to directly see which creators are driving ROl. ShopMy works with creators such as Gucci Westman and Olivia Palermo, and with brands such as Victoria Beckham Beauty, First Aid Beauty, Topicals, and Tatcha, amongst many others.