TapClicks
4.2
483

Not Claimed

TapClicks offers a digital marketing reporting and analytics platform called TapAnalytics that consolidates marketing campaign data and performance metrics into a unified dashboard. It is a cost-effective, cloud-based solution that seamlessly connects to over 200 services. It allows for easy management of thousands of clients in a single dashboard, provides high-level agency views and custom client views, utilizes white labeling features, offers scoring and real-time analytics across all campaigns, brings data to life with data visualization, provides alerts for campaigns that need attention, and offers auto-scheduled reporting in multiple formats. It also has agency-specific integrations.
Developer
TapClicks
Category
Marketing
HQ Location
San Jose, CA
Year Founded
2009
Number of Employees
156
Twitter
Strengths
  • Customizable dashboards

    Users can create personalized dashboards with drag-and-drop widgets.

  • Integration with 200+ data sources

    TapClicks can connect to a wide range of data sources, including social media, advertising platforms, and CRMs.

  • White-labeling options

    Users can brand the platform with their own logo and color scheme, making it appear as their own product.

Weaknesses
  • Steep learning curve

    The platform can be complex and overwhelming for new users.

  • Limited customization options

    While the dashboards are customizable, there are limitations to the types of widgets and visualizations that can be used.

  • Expensive pricing

    TapClicks can be costly, especially for small businesses or individual users.

Opportunities
  • As more businesses seek to make data-driven decisions, there is a growing market for analytics platforms like TapClicks.
  • TapClicks could potentially expand into new industries or geographic regions to reach new customers.
  • By partnering with data providers, TapClicks could offer even more data sources and insights to its users.
Threats
  • There are many established players in the data analytics market, such as Tableau and Google Analytics, that could pose a threat to TapClicks.
  • As data privacy concerns continue to grow, businesses may be hesitant to use a third-party platform like TapClicks to store and analyze their data.
  • During economic downturns, businesses may cut back on spending for non-essential services like data analytics platforms.

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Review Distribution

  • 👍
    High - rated users

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  • 🤔
    Average - rated users

    Tapclicks provides lots of platform options for data connectors, and the smart connector feature to create your own, and the automation features. The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it.The platform is very glitchy. It seems like every month there is some feature that isn't functioning properly and that gets very frustrating. Their support is great! They are very responsive and helpful.

Media

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TapClicks Plan

TapClicks offers a tiered pricing model with three versions, starting at $49 per month, with additional features and support at higher levels.
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